Off-page SEO as the name suggests is the process of optimizing to a website to show up higher in search engines and increase rankings from outside of the actual website.
Off-page SEO is also known as off-site
There are several factors to consider when doing off-page SEO but the main bone of contention here is link building.
So why does off-page SEO matter?
Whereas search engine algorithms and ranking factors continue to evolve from time to time, relevancy, trustworthiness, and authority are very important factors that search engines such as Google.com take into account when deciding to rank a website.
Here are 5 extremely important tactics we implement to execute a viable off-page SEO strategy:
1. Google My Business Page –
If you’re a local business, and your goal is to get more phone calls and inquiries, increase sales and grow your customer base, then this is perhaps the most important off-page SEO tactic you need to implement. This is how to set up a Google My Business Page the correct way.
2. Local Business & Map Citations –
This is another off-page SEO tactic that you cannot do without when you’re trying to rank a website. You’ll have to open accounts with local business directories such as Yelp, Foursquare, Manta, BBB, YP, Mapquest, Bing Local, Yahoo Places, etc. More about how to do this here.
3. Social Signals –
As the name implies, these are signals or links from social networks such as Facebook, Twitter, YouTube, Instagram, LinkedIn, Snapchat, etc. Some people say the more social signals you have the better. Well, that’s not true. Search engines are very particular about quality and not quantity. Hence 1-3 quality social signals should suffice. I’ve ranked websites on Google’s first page with just one super quality Facebook page in a super competitive niche. So quality sure does matter. Here’s more about the subject.
4. Public Relations & Media –
As I said, Google has several ranking factors. However, trustworthiness, relevancy, and authority are always extremely important. What better way to gain the above than through the press and media. This is probably one of the best tactics you’ll need to invest in to get the word out there about your company or organization We recommend getting features on your local news or radio stations to begin with, getting press releases, and getting mentions or shoutouts from the local newspapers. Plus, getting featured on foreign media as well could go along way to increase your authority, relevancy
5. Google Analytics / Google Search Console Setup
This is such an important aspect of off-page SEO. I really cannot stress its importance enough. I can’t tell you the number of clients who come to me, claim they’ve invested in SEO in the past and have no clue what this very basic but all-important off-page seo tactic is all about.
Here’s why this is SO important.
Without Google Analytics setup, there’s no way you can track your traffic on Google. “Why would I want to track my traffic on Google and not somewhere else?” You might ask.
Google controls about 93% of all search traffic on the internet and so that’s where the majority of your efforts need to be directed. Plus, prospects on Google most of the time have a high buyer intent than prospects on social media networks such as Facebook or Instagram. Find out more here.
Without manually “activating your website” on Google Search Console, it could take Google months or in some cases years to index your web pages. Meaning, you won’t see ranking results for months or even years. Here’s how to set up your Google Search Console.
Last but not least, let’s delve into the number one ranking factor for the year 2019. Link Building.
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