ON-PAGE SEO OPTIMIZATION
On-page SEO is the practice of optimizing individual web pages of a website in order to rank higher in search engines such as Google, Yahoo or Bing and to gain relevant traffic.
On-page SEO is also known as on-site SEO, on-page optimization or on-page search engine optimization.
- On-Page SEO
- Off-Page SEO
- Link Building
These strategies are primarily behind any successful search engine optimization campaign.
On-page SEO helps both search engines and readers to make sense of what a particular web page is about.
Beyond helping search engines interpret page content, proper on-site SEO also helps users quickly and clearly understand what a page is about and whether it addresses their search query. In essence, good on-site SEO helps search engines understand what a human would see (and what value they would get) if they visited a
The ultimate goal of on-site SEO can be thought of as attempting to make it as easy as possible for both search engines and users to:
- Comprehend what a webpage is about;
- Spot that page as relevant to a search query or queries
- Find that page useful and worthy of ranking well on a search engine results page (SERP).
2019 On-Page SEO Ranking Factors
Search engines such as Google.com looks at several factors before it ranks your website above your competitors.
Some of these factors include:
- Good quality on-page content
- Title tag/header tag optimization
- Meta descriptions
- Alt text
- Duplicate content
- Robots meta directives
- Schema.org markup
- Https status codes
- Page speed
optimization xml urls
- Conversion rate optimization
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