On-page SEO is the practice of optimizing individual web pages of a website in order to rank higher in search engines such as Google, Yahoo or Bing and to gain relevant traffic.

On-page SEO is also known as on-site SEO, on-page optimization or on-page search engine optimization.

At iEOS, we work with three main SEO strategies:

  • On-Page SEO
  • Off-Page SEO
  • Link Building

These strategies are primarily behind any successful search engine optimization campaign.

On-page SEO helps both search engines and readers to make sense of what a particular web page is about.

Beyond helping search engines interpret page content, proper on-site SEO also helps users quickly and clearly understand what a page is about and whether it addresses their search query. In essence, good on-site SEO helps search engines understand what a human would see (and what value they would get) if they visited a page, so that search engines can reliably serve up what human visitors would consider high-quality content about a particular search query (keyword).

The ultimate goal of on-site SEO can be thought of as attempting to make it as easy as possible for both search engines and users to:

  • Comprehend what a webpage is about;
  • Spot that page as relevant to a search query or queries
  • Find that page useful and worthy of ranking well on a search engine results page (SERP).


2019 On-Page SEO Ranking Factors

Search engines such as Google.com looks at several factors before it ranks your website above your competitors.

Some of these factors include:

  • Good quality on-page content
  • Title tag/header tag optimization
  • Meta descriptions
  • Alt text
  • Duplicate content
  • Robots.txt
  • Robots meta directives
  • Schema.org markup
  • Https status codes
  • Page speed
  • xml optimization
  • urls
  • Canonicalization
  • Redirection
  • Conversion rate optimization



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