ON-PAGE SEO

On-page SEO is the practice of optimizing individual web pages of a website in order to rank higher in search engines such as Google, Yahoo or Bing and to gain relevant traffic.

On-page SEO is also known as on-site SEO, on-page optimization or on-page search engine optimization.

At iEOS, we work with three main SEO strategies:

• On-Page SEO
• Off-Page SEO
• Link Building

These strategies are primarily behind any successful search engine optimization campaign.

On-page SEO helps both search engines and readers to make sense of what a particular web page is about.

Beyond helping search engines interpret page content, proper on-site SEO also helps users quickly and clearly understand what a page is about and whether it addresses their search query. In essence, good on-site SEO helps search engines understand what a human would see (and what value they would get) if they visited a page, so that search engines can reliably serve up what human visitors would consider high-quality content about a particular search query (keyword).

The ultimate goal of on-site SEO can be thought of as attempting to make it as easy as possible for both search engines and users to:

• Comprehend what a webpage is about;
• Spot that page as relevant to a search query or queries
• Find that page useful and worthy of ranking well on a search engine results page (SERP).