Here’s the thing:
There are many tutorials that can teach you how to do search engine optimization (SEO) for small businesses.
They can educate you on the mechanics of SEO, what to do, and what not to do.
Read through them and you can learn how to do SEO for your small business. Heck, you might even deploy some hacks that will get your website ranking in no time.
But if you dream bigger, if you want to know how to do SEO that gets your website ranking in multiple locations for multiple services and thousands of relevant keywords at the same time, you need something better than a run-of-the-mill tutorial.
You need an ultimate guide.
In this post, this ultimate, step-by-step guide, we’ll share high-level tips used by industry experts that get lasting results fast. You’ll learn the secrets to ranking in Google 3-Pack (highest rankings on Google Maps) and outranking even established local competition very quickly.
These are secrets many small business owners would gladly pay real money to learn, but it won’t cost you a thing — other than a few minutes of your time.
Let’s dive in.
Table of Contents
1. SEO 101
a. Basic SEO Terms
b. Why Small Business SEO?
c. How Does Small Business SEO Work?
2. How To Rank inside Google Maps even if your website is brand new.
a. Google My Business Page Optimization.
b. Local Business Citations.
c. Google Maps Secret Ninja Tricks
3. How To Rank on the First Page of Google FAST without breaking the bank (GUARANTEED)
a. On-page SEO.
b. Off-page SEO.
c. The #1 Ninja Trick
1. SEO 101
Where is the best place to hide a dead body?
If you asked detectives that question, you’ll probably get arrested on the spot and booked for further questioning.
However, in the world of SEO, the answer to the above question is very simple.
It’s the second page of Google.
Did you guess right? You probably didn’t.
So why is the second page of Google the best place to hide a dead body?
In our case your small business website?
Well, here’s why:
According to a 2017 study conducted by Kelly Shelton (VP of Marketing at Boostability), approximately 95% of all web traffic goes to the first-page search results.
In other words, almost 10 times out of 10, your prospects will not go through the trouble of searching for your website on the second page of Google if they do not find it on the first page.
According to that same study, Google Ads results, first and last 5 organic search results on the first page receive 15%, 67.6%, and 3.73% traffic respectively.
Meaning, it’s not just a suggestion that your business shows up on the first organic search page.
It’s a MUST, an imperative obligation as a small business owner.
In this article, my goal is very simple: